Amira Becomes First Rice Brand to Enter E-Commerce Channel in India with Snapdeal.com
Snapdeal.com is India’s Largest Online Marketplace with Over 20 Million Members
Snapdeal.com is the ideal platform for Amira to capitalize on the
significant growth of internet users across
“We are very excited to secure this partnership with Snapdeal.com, which
enables us to participate in India’s robust e-commerce growth and bring
Amira’s premium basmati rice to even more consumers,” said Karan A.
Chanana, Chairman and Chief Executive Officer of the
Amira’s agreement with Snapdeal.com will allow customers to purchase a wide range of the Company’s premium products online.
Founded in 1915, Amira has evolved into a leading global provider of
branded packaged Indian specialty rice, with sales in over 60 countries.
The Company sells Basmati rice, which is a premium long-grain rice grown
only in certain regions of the Indian sub-continent, under its flagship
Amira brand as well as under other third party brands. Amira sells its
products through a broad distribution network in both the developed and
emerging markets. The Company’s global headquarters are in