Amira’s 3rd Party Brands
AMIRA is present in over 60 countries around the world in the form of third-party brands. These brands are white-label designations chosen by local distributors.
AMIRA works with the local distributor to ensure that the marketing of the brand takes local market conditions into account. Rice is used differently in different cultures, and it is important that the local brand be adapted to these conditions.
But the appeal of basmati rice is always somewhat similar across all cultures: Its quality, its nutritional character, and its lack of gluten and cholesterol make it a healthy choice no matter where the consumer is. Third-party brands take advantage of these qualities, as well as of the exceptional purity and high-quality that AMIRA offers.