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Another Centre Store Win For Amira - Now Available in Waitrose UK

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Sep. 17, 2014-- Amira Nature Foods Ltd (the “Company;” or “Amira” NYSE:ANFI), a leading global provider of packaged Indian specialty rice, today announced the launch of Amira branded products in Waitrose stores in the U.K.

Amira’s entry into Waitrose supermarkets adds 553 distribution points in the U.K. and is a testament to the Company’s success to date following its June 2013 launch in the region. Waitrose is a premium retail chain that has shown significant growth. Amira’s 1 kilogram, 5 kilogram, and 10 kilogram bags of Amira Pure Basmati rice as well as the Amira Superior Aromatic 1 kilogram bag will be offered in 285 of 305 total Waitrose stores across the U.K.

“Our new partnership with premium retailer Waitrose demonstrates Amira’s rapidly expanding presence in the U.K. and our ability to become an industry leader in this important market,” said Karan A. Chanana, Chairman and Chief Executive Officer. “We look forward to further expanding brand awareness in the U.K. as we benefit from Waitrose’s large and diverse customer base. We will continue strengthening Amira’s distribution footprint in the U.K. as we partner with additional key retailers in the coming future.”

“We are excited to launch our high quality, premium products on the shelves of the U.K.’s premier retail chain,” said Tony O’Connor, CEO of Amira G Foods Ltd. “The U.K. remains a key target growth market for our business, and we are confident that we will continue establishing relationships with major retailers and increase Amira’s penetration in this important region.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 60 countries today. The Company sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI.” For more information please visit www.amira.net.

Source: Amira Nature Foods Ltd

Amira Nature Foods Ltd
Bruce Wacha, 201-960-0745
Chief Financial Officer
or
FTI Consulting
Beth Saunders, 212-850-5717



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