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Another Big Win for Amira UK

Amira Brand Now at 291 Tesco Stores

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Jun. 13, 2014-- Amira Nature Foods Ltd (the “Company”) (NYSE: ANFI), a leading global provider of branded packaged Indian specialty rice, today announced the launch of Amira branded products in 291 Tesco stores across the United Kingdom. Tesco will be offering Amira’s 4 kilogram and 8 kilogram gold bags of Pure Basmati rice and 8 kilogram silver bags of Banquet Basmati rice.

Tesco is a leading retailer in the United Kingdom and this new distribution builds upon Amira’s success in Tesco stores in other regions. In addition, the Tesco United Kingdom product launch further strengthens Amira’s presence in the United Kingdom following its initial launch in the country in June 2013. Amira’s products are currently being offered in over 3,000 retail distribution points, including Morrisons Supermarket, as well as certain foodservice customers and a Michelin star restaurant.

“We are excited to enter Tesco supermarkets and expand our business in the important United Kingdom market,” said Karan A. Chanana, Amira’s Chairman and Chief Executive Officer. “We have enjoyed success in the UK since our launch last year. Our ability to grow our business with important global food retailers such as Tesco is a testament to our premium and delicious products. As Amira brand awareness continues to expand in the UK, we are confident that we will be able to further increase our retail distribution and partner with additional leading retailers and food service customers in the region.”

“Amira rice is a flagship food brand, and this week’s launch brings the highest quality basmati rice to the UK’s largest supermarket chain,” said Tony O’Connor, CEO of Amira G Foods Ltd. “We’re confident our range of premium basmati rice offers customers the very best rice available.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. Amira’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. For more information please visit

Cautionary Note on Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the U.S. federal securities laws. These forward-looking statements generally can be identified by phrases such as that we or our members of management “believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other words or phrases of similar import. Specifically, these statements include, among other things, statements that describe our expectations for the growth of our business, expansion into new geographic markets, maintaining and expanding our relationship with key retail partners, the financial impact of new sales contracts on our revenue, our plan to make significant capital expenditure, and other statements of management’s beliefs, intentions or goals. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on our results of operations, financial condition, or the price of our ordinary shares. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to our ability to penetrate and increase the acceptance of our product in new geographic markets; to perform our agreements with customers and further develop our relationships with key retail partners; our ability to recognize revenue from our contracts; continued competitive pressures in the marketplace; our reliance on a few customers for a substantial part of our revenue; our ability to implement our plans, forecasts and other expectations with respect to our business and realize additional opportunities for growth; and the other risks and important factors contained and identified in our filings with the Securities and Exchange Commission. All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these risk factors. Since we operate in an emerging and evolving environment and new risk factors and uncertainties emerge from time to time, you should not rely upon forward looking statements as predictions of future events. Except as required under the securities laws of the United States, we undertake no obligation to update any forward-looking or other statements herein to reflect events or circumstances after the date hereof, whether as a result of new information, future events or otherwise.

Source: Amira Nature Foods Ltd

Amira Nature Foods Ltd
Bruce Wacha
Chief Financial Officer
Katie Turner

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