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Amira Nature Foods Ltd Receives Award for Best Visibility and Execution at Key Retailer in India’s Modern Trade Channel

Amira Recognized for Best In-Store Visibility, Receives Award for Best Own-It Execution Supermarkets by Aditya Birla Retail – One of the Largest Supermarket Chains in India

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Nov. 4, 2015-- Amira Nature Foods Ltd (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, was recently recognized by Aditya Birla Retail Limited (ABRL), the retail arm of the business conglomerate Aditya Birla Group, for best ‘in-store visibility.’ The Best ‘Own-it’ Execution Supermarkets Award recognizes Amira’s strong visibility and presence in the More retail outlets, operated by ABRL.

ABRL is one of the largest supermarket chains in India with more than 500 stores under the More brand banner in two formats, Supermarket and Hypermarkets. Amira began its relationship with ABRL in 2009 and it has expanded its product offerings over time, currently providing a broad range of Basmati rice and other organic food products to More stores across the country.

Amira has successfully achieved widespread distribution and retail visibility of its products across India. Amira’s products are sold by Indian national retailers including Big Bazaar, Flipkart, Hyper city, Max Spar, Metro Cash & Carry, More, Nature’s Basket, Needs, Reliance Fresh, Spencer’s and Star Bazaar, as well as online distribution through Amazon, Snapdeal.com and Onekirana.com among others.

“We are extremely excited to receive this award from Aditya Birla Group,” said Karan A. Chanana, Chairman of Amira Nature Foods Ltd. “The award is a reflection of Amira’s success in executing and maintaining strategic widespread retail distribution of Amira’s products in India and the integrity represented by the Amira brand. The recognition this award represents motivates us to continue innovating the market and creating value for both our end consumers and retail partners. Our team has worked hard to ensure that our in-store positioning and visibility is of the highest standard. We capitalize on the strength of our brand and use key placement opportunities to ensure the Amira brand engages and communicates with consumers. Several of our techniques have been since applied by our competitors in various segments,” added Mr. Chanana.

About Amira Nature Foods Ltd

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice and other products, with sales in over 60 countries today. The Company primarily sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI.”

For more information, please visit www.amira.net

Safe Harbor for Forward-Looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by words or phrases such as “may,” “will,” “except,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “future” or other similar expressions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. These forward-looking statements include, but are not limited to: our goals and strategies; our expansion plans; and our future business development. We would like to caution you not to place undue reliance on forward-looking statements and you should read these statements in conjunction with the risk factors disclosed in “Risk Factors” appearing in our Annual Report on Form 20-F as well as our other public filings with the Securities and Exchange Commission. Those risks are not exhaustive and reflect our expectations as of the date of this press release. We operate in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for our management to predict all risk factors, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking statement. We do not undertake any obligation to update or revise the forward-looking statements except as required under applicable law.

Source: Amira Nature Foods Ltd

Amira Nature Foods Ltd
Bruce Wacha, 646-779-1984
Chief Financial Officer
bruce.wacha@theamiragroup.com



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