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Amira Nature Foods Ltd Appoints Contract Advertising as New Advertising Agency in India

DUBAI, United Arab Emirates--(BUSINESS WIRE)--May 1, 2014-- Amira Nature Foods Ltd (the “Company”; NYSE: ANFI), a leading global provider of branded and packaged Indian specialty rice, announced today that it has engaged Contract Advertising (“Contract”) as its advertising agency. Contract will partner with Amira to develop creative media to drive awareness of the Amira brand across India.

Founded over two decades ago, Contract is a premier advertising agency based in India with offices in Mumbai, Delhi, and Bangalore. The Amira account will be handled out of the agency’s Delhi office. Contract has partnered with many premier global brands on their advertising campaigns, including Dominos, Cadbury, Dabur, Asian Paints, Shoppers Stop, and NIIT, to name just a few. For Amira, Contract will work with the Company to develop campaigns in a wide range of media spheres, including television, radio, print, and digital media.

Karan A. Chanana, Amira’s Chairman and Chief Executive Officer, stated, “Contract has a long and impressive history of working with leading consumer companies to enhance their brand awareness through creative advertising campaigns. We selected Contract as our agency because we felt that the team understands our product offerings and what differentiates our brand in the marketplace. We are very excited to begin our partnership with Contract and look forward to a longstanding and productive association.”

Rana Barua, Contract’s Chief Executive Officer, commented, “It was an honor to be awarded the business on the basis of our credentials and Amira’s faith in our team. Amira is a global leader in packaged rice, and it is exciting for us to work with the company to further develop the brand.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of branded and packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira’s headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States. For more information please visit

About Contract Advertising

Founded in 1986, Contract Advertising has a formidable reputation for not only building brands but also creating new product categories across segments. Known for its path-breaking work, Contract Advertising prides itself on building & nurturing some of the longest lasting relationships with the biggest pioneering brands in Indian Advertising. Over the years, it has also built a reputation as one of India’s finest full-service integrated and independent communication agencies. Today it has offerings across mainstream Advertising, Digital, Business (Core) Consulting & Corporate Identity as well as Retail Design. A part of the WPP Group, Contract has cross-functional specialists across its divisions, iContract, Core Consulting & Design Sutra that work on some of the biggest blue chip brands. Contract Advertising is headquartered in Mumbai and offices in Delhi and Bengaluru. For more information please visit

Cautionary Note on Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the U.S. federal securities laws. These forward-looking statements generally can be identified by phrases such as that we or our members of management “believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other words or phrases of similar import. Specifically, these statements include, among other things, statements that describe our expectations for the growth of our business, expansion into new geographic markets, maintaining and expanding our relationship with key retail partners, the financial impact of new sales contracts on our revenue, our plan to make significant capital expenditure, and other statements of management’s beliefs, intentions or goals. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on our results of operations, financial condition, or the price of our ordinary shares. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to our ability to penetrate and increase the acceptance of our product in new geographic markets; to perform our agreements with customers and further develop our relationships with key retail partners; our ability to recognize revenue from our contracts; continued competitive pressures in the marketplace; our reliance on a few customers for a substantial part of our revenue; our ability to implement our plans, forecasts and other expectations with respect to our business and realize additional opportunities for growth; and the other risks and important factors contained and identified in our filings with the Securities and Exchange Commission. All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these risk factors. Since we operate in an emerging and evolving environment and new risk factors and uncertainties emerge from time to time, you should not rely upon forward-looking statements as predictions of future events. Except as required under the securities laws of the United States, we undertake no obligation to update any forward-looking or other statements herein to reflect events or circumstances after the date hereof, whether as a result of new information, future events or otherwise.

Source: Amira Nature Foods Ltd

Katie Turner, 646-277-1200

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