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Amira Nature Foods Ltd Announces Two New Partnerships to Expand Amira Branded Sales in the United States

CROSSMARK Appointed as National Broker and United Natural Foods to Distribute Amira Branded Products in the United States

NEW YORK--(BUSINESS WIRE)--Feb. 18, 2015-- Amira Nature Foods Ltd (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, today announced new partnerships with CROSSMARK and United Natural Foods, Inc. (“UNFI”) to expand the Amira brand’s presence in the United States.

Amira has appointed CROSSMARK as its national broker to represent the Amira brand in the United States. CROSSMARK’s expertise spans a wide range of sales channels, including grocery, mass merchandise, and club, amongst others. CROSSMARK will deliver customized sales services, analytic capabilities, and broad national market coverage in the United States.

“We selected CROSSMARK for their extensive retail customer relationships and deep understanding of grocery and mass merchandiser channels across the U.S.,” said Karan A Chanana, Amira Nature Foods Ltd Chairman. “Amira's vision is to strategically build the Amira brand on a national basis, and we believe the CROSSMARK partnership will help execute on this vision of connecting the wide range of Amira products with the American consumer.”

Amira also announced that it entered into an agreement with UNFI to distribute the Amira brand across the United States. UNFI is a leading independent national distributor of natural, organic and specialty foods in the U.S. Amira is set to launch three new Amira Organic products this spring.

"We are excited to introduce our innovative, premium Amira Organic product range to UNFI’s large retail customer base,” said Mr. Chanana. “UNFI services more than 40,000 locations making this partnership a huge growth opportunity to provide our authentic pure Indian Basmati rice to discerning U.S. consumers."

About Amira Nature Foods Ltd

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice and other products, with sales in over 60 countries today. The Company primarily sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI.”

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Safe Harbor for Forward-Looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by words or phrases such as “may,” “will,” “except,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “future” or other similar expressions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. These forward-looking statements include, but are not limited to: our goals and strategies; our expansion plans; and our future business development. We would like to caution you not to place undue reliance on forward-looking statements and you should read these statements in conjunction with the risk factors disclosed in “Risk Factors” appearing in our Annual Report on Form 20-F as well as other public filings with the Securities and Exchange Commission. Those risks are not exhaustive and reflect our expectations as of the date of this press release. We operate in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for our management to predict all risk factors, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking statement. We do not undertake any obligation to update or revise the forward-looking statements except as required under applicable law.

Source: Amira Nature Foods Ltd

For Investor Inquiries:
Amira Nature Foods Ltd
Bruce Wacha, 201-960-0745
Chief Financial Officer
For Press Inquiries:
Curzon PR
Angela Petersen, 631-830-3305

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