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Amira Nature Foods Ltd Announces Launch of Amira Branded Products in Reliance Retail Limited

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Dec. 16, 2013-- Amira Nature Foods Ltd (the "Company") (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, announced that it has launched its Amira branded products in Reliance Retail Limited (“RRL”) stores. RRL is a subsidiary of Reliance Industries Limited. RRL consists of over 650 stores in total, of which 53 are large format. Amira will be selling 12 brands consisting of over 20 different SKUs across the 650 RRL stores across India.

“We are excited to launch our products in Reliance Retail, a leading and rapidly growing retailer in India and the Middle East,” stated Karan A Chanana, Amira’s Chairman and Chief Executive Officer. “It is estimated that Reliance Retail has over 13 million loyal customers, and rice is a key category in their food division as it is a dietary staple for consumers in the region. Our partnership with Reliance Retail is an opportunity to introduce our premium products to a growing number of consumers and further expand Amira’s brand awareness.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira’s headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States.

Cautionary Note on Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the U.S. federal securities laws. These forward-looking statements generally can be identified by phrases such as that we or our members of management “believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other words or phrases of similar import. Specifically, these statements include, among other things, statements that describe our expectations for the global rice market, the financial impact of new sales contracts on our revenue, our expectations regarding the successful efforts of our distribution partners, and other statements of management’s beliefs, intentions or goals. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on our results of operations, financial condition, or the price of our ordinary shares. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to our ability to perform our agreements with customers; our ability to recognize revenue from our contracts; continued competitive pressures in the marketplace; our reliance on a few customers and distribution partners for a substantial part of our revenue; our ability to implement our plans, forecasts and other expectations with respect to our business and realize additional opportunities for growth; and the other risks and important factors contained and identified in our filings with the Securities and Exchange Commission. All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, we undertake no obligation to update any forward-looking or other statements herein, whether as a result of new information, future events or otherwise.

Source: Amira Nature Foods Ltd

John Mills/Katie Turner, 646.277.1200

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