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Amira Expands Distribution in India with Launch of Amira Branded Products at Ratnadeep Supermarkets

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Jul. 21, 2014-- Amira Nature Foods Ltd (the “Company”) (NYSE: ANFI), a leading global provider of branded packaged Indian specialty rice, today announced the launch of Amira branded products in Ratnadeep supermarkets in Hyderabad and Secunderabad, India. Ratnadeep will be offering several Amira products, including Amira Extra Long Grain Basmati Rice, Amira GURU Extra Long Grain Basmati Rice, Amira GOODLENGTH Everyday Basmati Rice, Amira GOODLENGTH Day-to-Day Basmati Rice, Amira Daily Fresh Basmati Rice, and Amira Traditional Namkeens Range.

Ratnadeep supermarket is a regional retail chain based out of Hyderabad, India. Established in 1987, they currently operate 22 stores in the highly populated regions of Hyderabad and Secunderabad, known as the “twin cities.” The stores average approximately 5,000 square feet. Over the past few years, Ratnadeep supermarket chain has been growing rapidly and is on pace to become one of the most prominent retailers in the area.

“We are excited about our new relationship with Ratnadeep supermarkets as we continue to further expand Amira’s distribution in India and solidify our leadership position in our industry,” said Karan A Chanana, Amira’s Chairman and Chief Executive Officer. “Ratnadeep supermarkets are well located throughout the Hyderabad and Secunderabad area, and the chain has exhibited strong growth over the past few years. We look forward to benefitting from their large customer base and growth potential.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. Amira’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. For more information please visit

Cautionary Note on Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the U.S. federal securities laws. These forward-looking statements generally can be identified by phrases such as that we or our members of management “believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other words or phrases of similar import. Specifically, these statements include, among other things, statements that describe our expectations for the growth of our business, expansion into new geographic markets, maintaining and expanding our relationship with key retail partners, the financial impact of new sales contracts on our revenue, our plan to make significant capital expenditure, and other statements of management’s beliefs, intentions or goals. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on our results of operations, financial condition, or the price of our ordinary shares. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to our ability to penetrate and increase the acceptance of our product in new geographic markets; to perform our agreements with customers and further develop our relationships with key retail partners; our ability to recognize revenue from our contracts; continued competitive pressures in the marketplace; our reliance on a few customers for a substantial part of our revenue; our ability to implement our plans, forecasts and other expectations with respect to our business and realize additional opportunities for growth; and the other risks and important factors contained and identified in our filings with the Securities and Exchange Commission. All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these risk factors. Since we operate in an emerging and evolving environment and new risk factors and uncertainties emerge from time to time, you should not rely upon forward-looking statements as predictions of future events. Except as required under the securities laws of the United States, we undertake no obligation to update any forward-looking or other statements herein to reflect events or circumstances after the date hereof, whether as a result of new information, future events or otherwise.

Source: Amira Nature Foods Ltd

Amira Nature Foods Ltd
Bruce Wacha
Chief Financial Officer
Katie Turner

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