We at AMIRA, endeavor to build relationships that bond people and cultures across the world through the common language of food, which we call the Food Connect.
With the power of Food Connect and driven by passion for purity, we are committed to creating a global food brand. Our unrelenting focus on quality, innovation and superior taste reflects in our wide range of products, enabling us to build sustained consumer loyalty, making AMIRA, simply the best money can buy.
Plans for growth
- Geographic: targeting nearly 70 countries by 2017
- Expansion in high-growth countries like the UK and the US
- New products: launch of organic products lines and snacks
Basmati rice is still our principal product, accounting for 78 percent of our revenue in 2013.
Such is the demand for our rice that we are currently at work on a new, state-of-the-art processing facility that should go into production in 2015. Demand in India alone is expected to rise at about 7 percent CAGR per year until 2025, when it is expected to reach $1.5 trillion.
AMIRA’s brand of basmati rice is one of the four major brands in India, according to Marcom ratings. It is distributed both in the country’s traditional distribution networks, and in the newer, ‘Western’ style retail outlets that today account for about 19 percent of the country’s retail network. In India we continue to increase the number of our distribution centers around the country, with four new ones set up in 2013. We are also distributed by Wal-Mart in India.
Outside of India, in emerging markets, AMIRA is working with 3rd party distributors in long-standing and deep-rooted white-label arrangements. These offer a low-risk entry for our product into many markets, and there is still vast potential for expansion in this area. We expect to increase our presence to 70 countries by 2017. And, in the next five years, we are working to increase our branded presence in key target markets like Africa, Saudi Arabia, Bahrain, and Jordan – we expect to sell our branded products in 50 countries within five years.
In the U.S., we work with major retailes like CostCo, and we expect to greatly expand our alliances in that market. In the UK, we are already present at Morrisons with five products. Again, there is great potential for expansion here.
In every market, AMIRA has vast room to expand. With a healthy balance sheet (see latest financial information), and burgeoning sales, AMIRA has the very best chance for rapid growth in the coming years.