Brand Presence

The success of AMIRA’s brand is evident from its sales across five continents around the world. It is found on the shelves of major retailers like Morrison in the UK, Carrefour in France, Costco in the US. Based on its branding success, AMIRA is diversifying into new products like snacks and ready-to-eat meals.

Acknowledging its success, for the past three years, INC. magazine has identified AMIRA as one of India’s fastest-growing mid-sized companies.

People around the world know AMIRA. Since 2012, for two years in succession, AMIRA has received the status of ‘Indian PowerBrand’, by Planman Marcomm as a part of their initiative to recognize the most impactful and potential brands from India Inc.

AMIRA has received the India POWERBRANDS award in 2013, and in 2011. AMIRA’s Chairman Mr. Karan A Chanana received the HALL OF FAME Corporate Icon/Leaders Award 2011 for his contribution in Food Industry and demonstrated leadership & excellence in establishing an International Brand Identity. In April 2013, Bharti Wal-Mart awarded AMIRA “Best Partner” in the “Staples” category for 2012.

With branding success comes international recognition. Since 2010,  AMIRA has been invited to take part each year in the World Economic Forum as a Global Growth Company, a community consisting of approximately 300 of the world’s fastest-growing corporations, including well-known companies like Illycaffe SpA and Intralinks.