India accounts for 50% of rice product introductions in Asia.
March 25th, 2013
New-product development in packaged rice in India has more than doubled in the past two years, with over 200 packaged rice product
Health & Wellness
High Calorific Value: Basmati rice has high calorific value. About 200 grams of when cooked contains more than 200 calories and are thus the good source of instant energy.
Carbohydrates and Proteins: Various varieties of basmati are good sources of carbohydrates.
Consumer / Market Trends
MUMBAI, Aug 14, 2013
Brands owned by big retailers such as Future Group and Reliance Retail account for more than three-fourths of food products sold in modern trade in the country as consumers increasingly prefer lower-priced products to national brands.