Amira at Biofach 2013, Bangaluru
The annual organic exhibition Biofach India to took place in Bangaluru, India from Nov. 14-16, 2013. and AMIRA’s booth at Biofach received a overwhelming response in terms of presentation and range of upcoming AMIRA Organic products.
AMIRA’s booth was inaugurated by Honorable Minister of state for Agriculture, Mr. Tariq Anwar, where almost 60 AMIRA Organic Products were displayed in the booth in sample packaging (since original packaging is under development).
AMIRA conducted a mass sampling of Organic rice based products every day during the fair with an overwhelming response from teh visitors and distributors and retailers from different cities showed interest in AMIRA organic products.
ICCOA organized a Buyer-Seller meet wherein AMIRA participated.
The following product categories were displayed:
Traditional Basmati Rice
Other specialty Rice
During THREE days of BioFach hundreds of visitors visited the booth and shown interest in products. Many distributors and retailers inquired about the product availability in Bangaluru and other cities. Visitors profile also included farmers, potential vendors and members of different certification bodies.
AMIRA’s booth got FIRST Runner-up award by BIOFACH & ICCOA panel received by Mr. Ajay Katyal on behalf of AMIRA.
About Amira Nature Foods
Founded in 1915, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira’s headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States.