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Amira Expands Distribution in the UK with Asda

Amira Extends Agreement for In-Store and Online Distribution with Asda, a UK-Based Subsidiary of Wal-Mart

NEW YORK--(BUSINESS WIRE)--Oct. 31, 2014-- Amira Nature Foods Ltd (the “Company”) (NYSE:ANFI), a leading global provider of packaged Indian specialty rice, today announced that it has reached an agreement with Asda, a wholly owned division of Wal-Mart, to offer Amira’s branded products through its e-commerce platform, extending the previously announced partnership to sell Amira branded products in 256 Asda stores. Combined with its existing agreements with Asda, Morrisons, Tesco and Waitrose, Amira’s branded products now reach British consumers wherever they choose to shop, whether it’s in-store or online.

Asda is one of Britain’s largest supermarkets and operates as a multi-channel retailer through its physical stores and growing e-commerce platform. Asda reported in its most recent earnings results that its online market share has increased to 18.4% and that its Click and Collect program continues to drive e-commerce growth, attracting more than 20,000 customers per week. Click and Collect allows shoppers to purchase their items online and pick up their orders in their local Asda stores.

Commenting on the agreement, Karan A. Chanana, Chairman and Chief Executive Officer of the Amira Group, said: “We are very excited to secure this partnership with Asda, which allows us to serve British consumers wherever and however they choose to shop. We will continue to focus on growing our distribution and are confident that the superior flavor of Amira’s premium basmati rice will become a staple for households across the U.K.”

Amira first entered the U.K. market with its branded rice products in June 2013 and has since secured agreements with major retailers Morrisons, Tesco, Waitrose and Asda. Today, the company’s assortment of premium basmati rice products reach a majority of British shoppers, providing luxurious gourmet products at an affordable price.

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 60 countries. The Company sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI.” For more information please visit www.amira.net.

Source: Amira Nature Foods Ltd

Amira Nature Foods Ltd
Bruce Wacha, 201-960-0745
Chief Financial Officer
bruce.wacha@theamiragroup.com
or
FTI Consulting
Beth Saunders, 212-850-5717
beth.saunders@fticonsulting.com



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