New Products

Basmati Rice GmbH

Basmati Rice GmbH offers rice to consumers under the ATRY, Scheherazade, Sultan, Sativa and Sadry brands. These brands can be found in over 4,000 stores across Germany and Europe including but not limited to Edeka, Markant, Metro, Mpreis, REWE, Frischeparadies as well as in certain food service distributors. In addition, Basmati Rice North America, LLC is currently selling two brands including ATRY in over 340 U.S. supermarkets including certain Wegmans Food Markets, Inc., The Fresh Market and H-E-B locations across the Northeast, Atlanta and Texas regions.

 

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Dairy Products

AMIRA offers an extensive portfolio of brands that have been carefully developed to appeal to local markets around the world. Customer tastes and expectations have been finely segmented to deliver authentic flavors that go well with a variety of popular cuisines. Consumer palettes across the market segments have been well researched and adapted to suit the requirements of various trade channels. AMIRA has expanded its product line into snacks, Ready-to-eat and organic food products.

All of AMIRA’s branded rice products are made with rice that is grown in the areas of India that area specially dedicated to basmati rice production. The rice is aged for up to a year before being processed, then prepared at a state-of-the-art treatment plant that preserves all its purity in perfect hygiene.

AMIRA has expanded its portfolio to include brands of oils, dairy products, snacks, and ready-to-eat meals.

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